Hijacked VW TV ad

A bit similar to the last year’s I _ This Ad viral campaign, this video is probably the first public tagged tv spot. (from adpirates.org)

As consumer consciousness is growing fast, I believe there will be more hijacked ads to come.

Mushroom buildings of the future

As architects are searching for new ergonomical and eco-friendly designs , I just thought that buildings that resemble mushrooms are not such a bad idea. Nature is the best architect of all. When you look closer at a mushroom you can see that the creator has thought of every possible little detail that is ergonomically and technically perfect as well as aesthetically pleasing. In other words – there is no fault in a mushroom!

The roof surface of a mushroom shaped building is perfect for collecting solar power. So the buildings can be energy sustainable. Using the principle of natural cooling system of a mushroom is also a big advantage.

People’s Faces Search on Google.

It would be cool if Google (or any other search engine) could integrate a special People’s Faces Search feature. All we have to do is to upload a photo of a person, then a special “face recognition” program will scan it and find all people’s photos on the web that look similar to your originally uploaded photo. Imagine if online dating sites start offering it. It would make finding a perfect mate (based on looks) so much easier. Could be fun when searching for your “twins” … or for the most popular face on the web?

And below is yet another little idea that will help to get even more precise search results. The idea is that apart from typing in a word/sentence in the search window, one can select a type of question one wants to ask, i.e. questions that start with “What is…” or “How to…”, etc. For even more narrowed search one can also include categories.

Best Use of a Clio Award II (Remix)

Advertising industry is pretty ungreen by its nature simply because it encourages overconsumption. Here’s my remix of the McBride’s “Relax, everything’s gonna be OK” viral (previous post) and Adbuster’s “Buy Nothing Day” ad. It nicely demonstrates the industry’s general attitude towards global warming.

Best Use of a Clio Award

Legendary creative Chuck McBride has been talking about leaving the big agency life and starting his own superstar firm.

The short film is shot from the perspective of a visitor to the office who walks though the agency’s front door and finds no one at the reception desk. Making its way through the building, the camera shows splatters of blood and bodies on the floor and over desks. The camera walks up to a desk where a man resembling Mr. McBride is sitting at a computer in blood-stained clothing, holding what appears to be a blood-filled chalice (but is, in fact, an upside-down Clio). As he exhales from a cigarette, the Fifth Dimension’s “Up, Up and Away” swells to the words “up, up and away in my beautiful balloon” and the actor says, “Relax. Everything’s going to be OK.

But why the Clio is depicted as a murder weapon? Are awards so dangerous? I bet they can be. Especially those that kill creativity. And I think that most of them (ad awards) are similar in nature to Oscar’s – overhyped celebration of well executed mediocrity. Anyway, that’s how I see it. The clip is brilliant and thought provoking.

Taking the Balloon idea even further

I just read this post “Balloning marvelous or noisy attention seeking” from Chris Hoskin where he writes how Members of BUND (German Friends of the Earth) put the balloons on the exhaust pipes of cars to highlight problems with CO2 emissions.

Why not to push this idea further and put massive balloons on industrial smokepipes? The huge balloon would be filled with hot smoke and released to float in the sky as a giant poster.

I am sure that such a stunt would would create a bigger impact then targeting individual cars as well as solving a problem with reading the actual message (on the ballons).

SPAMarketing: Time for Advertising Green Tax?

A typical view: next to mailboxes stands a waste basket full of discarded unread direct mailing advertising. People hate it and yet the “analog” spamming seems to be on the rise. What a waste of paper, trees, paint, etc. The way I see it – the only way to stop it is to make advertisers responsible/accountable for such a waste of natural resources. I don’t know, maybe introducing the first Advertising Green Tax will help?

Daniel Levy

At last an Israeli with a desire for peace (that comes with a price tag of real justice).

I am sure there are a lot of Israeli progressive thinkers out there but we don’t get to hear them. And until they speak up there won’t be really a progress in The Middle East.

The Law of Attraction, Hollywood & The New Planetary Consciousness

Scientists are now saying things that had been known for centuries by philosophers, mystics and men of religion. Namely: Our thoughts create our physical world. In other word – Thoughts create things.

Below are some interesting video clips I found on Youtube where prominent scientists, psychologists, philosophers, etc. talk about The Universal Law of Attraction and its effect on our daily life. I find them quite amazing.

So if this is true (and I am convinced it is so), that means that we humans have attracted all our current (and past) problems all ourselves, i.e. all hurricanes, wars, diseases, earthquakes, terrorism, etc.

Hollywood as an industry is a reflection of popular public consciousness (desires and fears). According to the Law of Attraction the more people think the same thing, the faster it will manifest itself in a “real” life. Now think about it – the more people watch war movies, the more wars we are going to face in our “real” world. We were watching movies about global terrorists long before terrorism became a global issue. And what about the 11th sept 2001? We all remember movies with terrorists high-jacking and crashing planes long before this tragedy has happened.

I think that all these scientific findings (particularly from quantum mechanics field and psychology) cast a completely different light on our entertainment industry and its consequences for the world. What seemed to be an innocent play with ideas turns out to be a very powerful tool in shaping our reality. It leaves us no choice but to take it seriously.

Highlights from Düsseldorf 2006 international scientists conference “Wisdom and Science in Dialogue: The new Planetary Consciousness. ”

Future money will be energy.

In the future energy will become the most valued commodity of all.
I believe that in the future our money will be energy. Plastic cards charged with energy units will replace coins and banknotes. Energy will become the trading currency in the business world. Salaries will be paid with digitised energy units. Our bank accounts will turn into personal energy storage. Since energy will be a constant deficit, a new technology of converting one form of energy into another will be developed. For example a sort of turbines that encode a human physical energy into money. This will significantly reduce unemployment since everyone can do some “working” on these machines. In the future people will find it hard to comprehend why people in 2006 didn’t store all that energy they produced while sweating out in their gyms or walking a dog in a park. I also think that there will be less fat people in the future.