A typical view: next to mailboxes stands a waste basket full of discarded unread direct mailing advertising. People hate it and yet the “analog” spamming seems to be on the rise. What a waste of paper, trees, paint, etc. The way I see it – the only way to stop it is to make advertisers responsible/accountable for such a waste of natural resources. I don’t know, maybe introducing the first Advertising Green Tax will help?
January 25, 2007 at 9:52 pm |
I think a tax WILL happen eventually and I hope it does (I am talking UK here). I don’t think it will explicit to DM, but will be folded into some form of tax associated to carbon neutrality or similar.
chris @ rawstylus.wordpress.com
January 26, 2007 at 12:29 pm |
it’s great to see that greenness becomes more and more an important issue in advertising industry itself… which by definition is ungreen because it promotes overconsumption on the first place… I wonder if an advertising industry can really become ecofriendly. I mean, just to promote green products doesn’t cut it. Below interesting link on the subject:
http://www.iht.com/articles/2006/12/28/business/green.php
April 9, 2007 at 12:41 pm |
Good site!!!
June 17, 2007 at 1:50 am |
I am very impressed how you can build webpages! Visit my sites, please: stacey keibler