Conscious design and sustainability

“I was a producer of materiality and I am ashamed of this fact. Everything I designed was unnecessary… In future there will be no more designers. The designers of the future will be the personal coach, the gym trainer, the diet consultant.”
Phillippe Starck, via PSFK.
Here’s a great presentation of Phillippe ( at TED last year) in which he talks about consious approach in designing things:

love his vision!

I believe that in the future there will be less useless things produced, also companies that design short-life products, i.e. 1 time use razors or pens or napkins, etc – they will subside and eventually dissapear simply because these are contrary to sustainability. Lasting value is the future ethics of production and design.

Also there will be less cheap products on the market too and I guess that China (the leader on this market) will face the dilemma of re-inventing it’s business philosophy.

When? Shortly after 2012, perhaps ;).

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