Memes are replicators of consciousness?

Susan’s Blackmore’s fascinating talk about memes and temes (techno memes). She explains how memes work and survive (self replicating information) and after watching it i thought that this principle is similar to the way consciousness expands… i wrote about it a while ago in Big Bang Theory of Consciousness
So it seems like memes are replicators of consciousness. I will go along with that. 😉 Susan Blackmore studies memes: ideas that replicate themselves from brain to brain like a virus. She makes a bold new argument: Humanity has spawned a new kind of meme, the teme, which spreads itself via technology — and invents ways to keep itself alive